Apr
11
Organic is Good… Right?
April 11, 2008 | Comments Off | Written by John Whaley
Lately, I have had a lot of people contacting me with questions regarding organic optimization, which prompted me to put together a little presentation to help people understand the concept behind organic optimization. I thought I would use today to share a few of the points and examples or organic optimization, in hopes that it helps clear the fog around this sometimes “not so clear topic”.
First off, what is organic search engine optimization? It is the process of improving the volume and quality of traffic to a web site from the search engines via “natural”, or “organic” search results for a targeted keyword. I know that is a “Webster” definition, but in short, it is just the idea of driving more people back to your site from the natural placement within search engines.
This concept is nothing new; it is just recently being applied in a new market (i.e the internet). Take a look at what the yellow pages did for advertising 10 years ago. If your kitchen sink broke in the middle of the night, you would go to the yellow pages for your area, and look up plumbers. You can now do the same thing with the internet, without having to carry a 400 pound book around with you wherever you go. You go to your favorite search engine, type in “plumbers in _____” and you get the results you are looking for.
From a consumer side of things, they are going to want the most relevant, highest rated site. Also with the decreased attention spans of users on the internet, they are not going to take the time to click through to page 2 or 3, or further. This is why it is so important to show up on the first page of the search engines, and even better to show up at the top of page one.
Here are a few of the clients that I have been working with on their organic optimization, and what it has done to help their business.
Kings Material | www.kingsmaterial.com- Targeted Keyword: Landscape Products
- Results: #3 in Google out of 2.19 million results just a month and a half after the launch of their new site.
American Board of Certification | www.abcworld.org- Targeted Keyword: legal bankruptcy certification
- Results: #1 in Google out of 2.21 million
- Targeted Keyword: legal creditors rights certification
- Results: #1 in Google out of 354,000
Happle Gourmet | www.happlegourmet.com- Targeted Keyword: organic pies
- Results: #1 in Google out of 508,000
TD&T Financial | www.tdtpc.com- Targeted Keyword: Eastern Iowa accounting
- Results: #2 in Google out of 1.7 million
Results are current as of 4/11/2008
As you can see, the keywords that we choose to target for these clients are directly related to what a client might be searching for to obtain their product or service. This is one thing that you must always keep in mind when determining what keywords you should target. This can be a very complex process, but can result in a very nice return if done correctly.
This is just one of the many SEO services that are offered here at Metro Studios. Please let me know if you have any questions or would like to set-up a free consultation.
Director of Internet Marketing - Metro Studios,
John Whaley - johnw@metrostudios.net