Our Blog Best Practices for Great Landing Pages Posted on 08.28.2024 Marketing Landing pages are unique pages where you can send traffic for specific purposes. They are especially useful in online advertising, including Google Ads and Facebook Ads, as well as events and special offers included in emails and seasonal marketing. Jump to Section Benefits of Landing Pages Benefits of Landing Pages Landing Page Best Practices Best practices dictate that you create a landing page with a short URL to make it easy for consumers to find your page and complete a form for lead generation, sales, and other conversions. This can be useful for: Digital marketingTrade show marketingPublic relationsContent marketing Landing pages can get the most engaged people in your audience to sit up and take notice! Develop a strategy to define the purpose and goal of the landing pages, and you’ll be on track to create landing pages that convert. Benefits of Landing Pages When set up with all the right elements and forms, landing pages can help facilitate tracking, generate leads, and provide flexibility for marketing. Landing pages can be turned on and off, which makes it easier for you to respond quickly to ups and downs in your marketing cycle. With Google Analytics and Pixels installed, you can also track the effectiveness of campaigns, presentations, and so on. Landing pages can also be set up with short, memorable URLs. This makes it easy for people, such as trade show attendees, to remember and find the page. You can also set up QR codes as calls to action that take mobile-savvy users right to the landing page. Landing Page Best Practices When you want to enhance conversions from a landing page, whether it’s to buy product, reserve a ticket, or get on a newsletter list, you should check off several items on this list of landing page best practices: Create an attractive, simple offerAlign the message with your goalInclude a video, images, and social proofWrite a strong call to actionDesign for mobileOptimize the page for SEOCreate a thank you page and link back to content Landing Page Content Best Practices After setting your strategy, you will want to create content that aligns with your goals. That includes having an appealing offer to drive conversions and a strong call to action. Images and videos should support your goal. One idea is to include social proof in the form of video testimonials or pullout quotes. Landing Page Design Best Practices For most businesses, mobile-friendly landing pages are the way to go. More and more consumers and business leaders are leaning into the use of mobile for researching and purchasing products and services, so make sure the landing page is mobile optimized. To further improve searchability, the page should also include SEO, including keywords and image tags. Forms to capture leads should be as simple as possible, as you want to make it easy for your audience to opt in. Finally, remember to create a thank you page for any forms you include, and link back to relevant content, just in case the visitor wants more information! Landing pages are a helpful tool to have in your marketing toolbox, as they can funnel traffic to very specific offerings. If you’re stumped on what landing pages can do for you or how to implement them in your marketing strategy, Metro Studios’ digital marketing team can help you realize the benefits of these pages for driving sales and lead generation. Contact us today to learn more.