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What is SEO and Why Do I Need It?

Posted on 08.05.2024

Marketing

SEO, Search Engine Optimization. What is it and why do you need it? If you have spent your time and money on a website, SEO helps people find it. Adopting SEO strategies will optimize your website so search engines can include it when someone searches a topic. That topic can be your product, service, or an area of expertise that relates to your business. Like many digital marketing strategies, SEO has changed over the years, but continues to be a relevant way to bring people to your website.

What’s Behind SEO?

You’re probably wondering what is behind SEO. There are several items that play a role in improving SEO. Content, keywords, backlinks, and images all factor into on-site website SEO. Off-site, a strong presence on Google Business Profile, YouTube, and other directories can provide an additional boost to SEO.

Take a quick look at 5 Key Pieces of SEO.

SEO for Local Businesses

For some businesses, localization of your SEO matters. Localization is a technique of ensuring your online presence is tied to your city or neighborhood. With strategic localization, if someone is searching for “X near me,” they can find it. Localized SEO helps these types of businesses compete by breaking out of the word-of-mouth referral method.

Retail
Restaurants
Hotels
Dentists
Medical providers
Daycares
Wedding vendors
Event venues
Salons
Auto repair shops
And other service providers

Learn more about local SEO.

Fresh and Relevant Content

On-site or off-site, fresh and relevant content provides SEO gold, and it’s something most businesses can do themselves. Update your blog, YouTube, Google Business Profile, social media, and other long and short content regularly. Even irregular, short updates can help. In addition to enhancing SEO, it welcomes potential customers by showing activity.

Check out the results Tire Chains ‘R’ Us achieved through content and SEO keyword improvement.

If you don’t have time to create new content or work on organic search strategies, contact Metro Studios, or consider reposting or cross-posting older content as new—just make sure it is still relevant.